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Aside from a smaller budget, the allocation has shifted as well, which means a heavier workload on marketers already at capacity.

The fractional market is growing as a solution for small and mid-sized businesses worldwide, but why is Canada late to the table?

What type of marketing you actually need -- which, spoiler alert, can help you decide what type of marketing professional will work best.

We've already seen more and more AI on our social platforms, making them less enjoyable and less welcoming, and pushing us all back to real-life connections.

"The single biggest problem in communication is the illusion that it has taken place" -George Bernard Shaw.

The power of perception for brands.

Marketing is only part of the solution, consider how you can use behavioural economics and consumer insights to create loyalty and increase

Why do we love nostalgia? Nostalgia makes us feel good; it's embedded in our memories and creates optimism.

When we think of influential words we default to power words, words that make us sound like the experts but what if that is not the language

I get asked weekly 'Do you do SEO?' to which the response is generally highlighting that there are 100s of factors that go into SEO.