I help you grow

Let's strengthen your brand, build your marketing strategy, and reach your goals

because success is solution-driven

The only things that matter are the solution and its effectiveness.

I help clients develop their logos into a strong brand, refine their strategy and planning, and build their business — in one spot.

what you need,
when you need it

Whether you need fractional CMO leadership, a brand refresh, or a behavioral audit of your existing marketing, the integrated model means you never have to choose which part of the puzzle to address first.

Fractional CMO

Leadership when and how you need it.

I join your business on a defined schedule (typically 1+ days/week) and take ownership of the whole marketing function. Annual planning. Weekly decisions. Team leadership. Vendor management. Stakeholder reporting. Experienced marketing leadership without the financial impact.

Best for: Growth-stage companies, businesses between CMOs, or founders who need a senior marketing mind in the room on a sustained basis.

Typical structure: 1+ day per week, retained. Most engagements run 6–12 months.

book a discovery call

Website Management and Design

I build SEO-driven, AI-ready, mobile-first, client-focused websites on a flexible platform that lets you showcase your business and scale as you grow.

I don't create cookie-cutter designs; each site is custom-designed to impress your clients and you.

What this includes:

Website strategy and architecture
Custom-designed, not cookie-cutter.
Copywriting and messaging (working from your copy)
SEO structure and AI-optimized content
Mobile optimization
Handoff with training so you can manage it yourself

Best for: Businesses launching, rebrand projects, or companies whose current website isn't converting.

website design

Brand Development and Logo Design

A great logo not only stands out but lasts the test of time.

Let's design a logo and develop a strong brand identity. I include delivery of all files; you own everything.

What this includes:

Brand strategy and positioning
Logo design and complete identity system
Visual brand guidelines
Messaging hierarchy and tone of voice
Application across digital, print, and environmental formats

Best for: New businesses building from scratch, established businesses that have outgrown their original brand, or companies going through a merger, expansion, or repositioning.

logo and branding

Consulting and Advisory

Sometimes clients come to me with a challenge, and that's when we can build a strategy and blend marketing, design, and behavioral economics into a solution. I have helped clients transform, realign, and change behavior.

What this includes:

Marketing audits and assessments
Positioning and messaging strategy
Go-to-market planning
Channel strategy and budget allocation
Behavioral economics audit of existing marketing
Strategic advisory retainer (monthly)

Best for: Businesses with a specific problem, marketing teams that want outside perspective, or companies evaluating whether a larger engagement makes sense.

book a discovery call

the awedity advantage:

marketing leadership

You'll gain the immediate benefits of over 25 years of marketing leadership experience across industries and geographies, applied to your business.

I can help you build a strong foundation, develop strategy and systems - everything needed to grow your business

behavioral economics

Formal training at Wharton, Harvard, and the University of London - applied practically, not academically.

Your marketing is built around how your buyers actually decide, not how you assume they do.

AI integrated solutions

AI is a powerful tool.

In marketing, AI helps amplify research, personalization, and unbiased reviews. This allows for more time spent on human-focused strategy and creativity.

The result is increased output, faster than a human alone.