a conversation costs nothing, but can change everything.
Most of my engagements start with a quick call. Nothing formal, just a direct conversation about where your business is, what's getting in the way, and whether I'm the right person to help.
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I work with a small number of clients at a time and like my work to be diverse. My work is done with intention, allowing me to stay hands-on and focus on where the most effective outputs are.
If what you're looking for is a senior marketing mind who will own the problem rather than advise from a distance, let's talk.
we may be a match if:
You're evaluating whether fractional is the right model for your stage and want to understand what that actually looks like in practice
You need a complete brand or website built by someone who understands the strategy behind it, not just the aesthetics
You have a specific problem: positioning, go-to-market, brand architecture and want a clear-eyed outside read on it
You want real support in your marketing and design, directly.
No juniors, no pitch deck, no long-term commitment.
what it looks like:
01 — You talk, I listen. Tell me where your business is and what's getting in the way. I'll ask questions to get a good feel. No agenda, no pitch.
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02 — I give you a straight read based on what you share. I'll tell you honestly whether I think I can help, what that would look like, and what I'd focus on first. If I'm not the right fit, I'll say so and point you somewhere useful.
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03 — We decide on next steps together. If there's a fit, we'll talk about what an engagement looks like in terms of scope, structure, and timeline. Nothing is decided until you are ready.
how I got here:
I am the 'do-er' with a curious mind and a thinker (hence my dedication to continuing my education). I love stats, numbers, and quotes... and believe that while theory is excellent, intuition and accidents can make for the best innovation. I thrive with passionate clients and love getting into the weeds, solving problems and executing on ideas.
I am a lifelong learner. I recently attended Harvard + Wharton and Sauder for Behavioral Economics, ACAD for Typography + Graphic Design, Mount Royal University (Web Design, Print Design), and SAIT College (Marketing, Digital Communications), and I still keep up with various online classes and courses.
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So with all of that said... I am a little more casual, love the 90s, and work hard. I love to collect old letter type (lead and wood blocks), swatch watches, and fun pins. Music and working out are great mood changers, and nothing, not even AI, can replace true creativity! Awedity= odd + awesome
​experience + more
education + employment
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EDUCATION:
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Northwestern Kellogg, AI In Marketing, 2026
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Harvard Data Science Initiative, AI Intensive Aug 2026
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Harvard, CLIMB 2026
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UX User Experience Design, Google Online 2024
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Behavioural Economics Course, Wharton University, 2023
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Behavioural Economics Certificate, Harvard Business School, 2023
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MadMasters Behavioural Economics, Certificate of Distinction, 2023
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Behavioural Sciences course, University of BC, 2023
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Marketing, University of London, 2023 (refresher)
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Digital Communications, SAIT, 2013
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Graphic Design, University of the Arts, 2010
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Publishing Design, Mount Royal University, 2009
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Website Design, Mount Royal University, 2009
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Marketing, SAIT, 2005
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WORK
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Self-Employed, Awedity Creative 2015 to present
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JetHQ Fractional CMO March 2025-2026​
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National Marketing Manager, 2012-2015 Grant Thornton, consumer insolvency​
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Marketing Lead 2008-2012, Various Oil and Gas Directional Drilling & Service Companies
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Marketing Manager, 2003-2008, Hesperian Capital Management
community impact​​
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2023, Design winner, The Behavioral Economics Guide, 10-year anniversary edition
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2021 Alberta Chamber Small Business of the Year nominee and Female Business of the Year Nominee
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2021 Small Business Magazine Business Woman of the year, nominee
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Group Leader. 100 Women Who Care Dec 2019-2023. During the pandemic, I brought the membership from 56-124 in less than 3 years.​
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Past Board Member, Sheep River Health Trust, May 2021 to 2024 Head of the Communications Committee.
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2019 Women of Inspiration, Rural Leadership Winner
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2019 Okotoks & Area Chamber of Commerce Award: Business of the Year Winner
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2019 Okotoks & Area Chamber of Commerce Nominee for Customer Service (Business), Community Impact
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2018 Alberta Women Entrepreneurs Nominee
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Speaker at #SMBYYC97 "Tragedies of Trending Online"
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Presenter Okotoks Business Association
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Design winner: POW / Venture Snowboards (North America) (link)
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2004, Nominee Top 30 under 30
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I donate my design services to 3 different events/organizations each year.
​​my journey:
marketing, 2003
online (social media)
communications 2012
AI in business, 2026
Business Leadership, 2026
graphic + website design, 2005
behavioural economics, 2019
not sure if you're ready?
send a message