helping businesses get noticed

professional
attention
seeker

hi,
I'm julie.

25+ years in marketing, brand and design, for businesses local and global. I write the strategy, and build it.

>> book a discovery call

theory is excellent.
but hard work and intuition still matters.

I love stats, numbers and a good quote. I also think the best ideas usually show up somewhere between the research and the mess. I do my best work with passionate clients, deep in the weeds, solving real problems and actually shipping the ideas.

Most fractional CMOs are strategists who hand the work off. I started as a designer, grew into marketing leadership, and added formal training in behavioral economics. So the plan and the execution come from the same head.

I keep a small number of clients at a time, on purpose. It keeps me hands-on and focused where it counts.

recognition + community:

design winner.

The Behavioral Economics Guide, 10-year anniversary edition, 2023. Also POW and Venture Snowboards, North America.

business of the year

Okotoks and Area Chamber of Commerce, 2019. Women of Inspiration, Rural Leadership winner, 2019. Alberta Chamber nominee, 2021.

giving back

Grew 100 Women Who Care from 56 to 124 members during the pandemic. Past board member, Sheep River Health Trust. Design work donated to three causes a year.

a conversation costs nothing, but can change everything.

book a discovery call

experience + more

employment

2013 to present

Founder, Awedity

3/2025 to 8/2026

Fractional CMO, JetHQ

2015 to present

National Marketing Manager, Grant Thornton

2008–2012

Marketing, Oil and Gas, Directional Drilling and Service Companies

2003-2008

Marketing Manager, Hesperian Capital

learning

behavioral economics

Harvard Business School, certificate, 2023
Wharton, 2023
MadMasters, Certificate of distinction, 2023
University of British Columbia, behavioral sciences, 2023

ai and leadership

Northwestern Kellogg, AI in marketing, 2026
Harvard Data Science Initiative, AI intensive, 2026
Harvard CLIMB, 2026
Google, UX design, 2024

design & marketing

University of London, Marketing, 2023
University of the Arts, graphic design, 2010
Mount Royal University, publishing and web design, 2009
SAIT, Marketing, 2005, digital communications, 2013

looking for someone to own your marketing?

No pitch deck, no long-term commitment to start. Just a chat. >> book a discovery call or send me an email and open the dialogue; you never know where it may lead.