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design without strategy is beauty without brains.
It might look nice, but it won't do much.
Strategy tells the design what to say, and the design makes people notice and want to listen.
You have less than ten seconds to make an impression, so simplicity wins. I lean on proven design principles, behavioral insights, and the level of intuition that comes from 20 years of designing for businesses and consumers.
design
worth noticing
brand identity
It starts with a great logo, then carries through color, type, imagery, and packaging. Every choice ties back to your strategy and builds your unique, memorable assets.
brand strategy
Positioning, audience, what makes you different, and the research to back it up. Your brand is what people believe about you, so we shape that on purpose.
promo + print
Brochures, ads, banners, vehicles, social templates. I've designed everything from corporate reports to street art and CD covers.
building your lens:
logo and identity.
A logo suite, color palette, typography, and a simple brand guide. Build on the basic package with full guidelines, applications, and assets.
starting at $1000
rebrand.
Your business has grown beyond its current look due to growth, restructuring or new markets. Strategy first, then a new identity that fits who you are now.
request quote
print and promo.
Build your corporate assets. Brochure design, business cards, advertisements, corporate reference materials, trade show graphics, whatever you need.
per project
social templates.
On-brand templates your team can update without calling a designer.
from $500
ready to talk about your design? Book a quick call
simplicity is sophistication
A unique, memorable logo is proven to grab a consumer's attention, earn a positive response, and deliver one of the best returns on your investment (a great website does, too). If it cannot be recognized at small sizes or from afar, you've missed an opportunity.
Learn about types of logos on my blog
Level Up
Level Up
kick-off
package
new business or revamp package.
Most requested by new businesses
One designer, one brand, and no mismatched pieces from three different freelancers.
logo suite
ready to use: primary, secondary and icon
+ colour palette and typography
one-page brand guide
custom website
up to [3] pages, plus mobile-first
SEO and AI-search setup
built in from day one with a go-forward strategy
business cards and social kit
custom cards, social profile images and templates
cost indiividually
$8,000+
package pricing
$6,500
time to launch
6 weeks
branding for AI:
get your brand built in the language for ai.
AI doesn't understand the same words most branding guides are built from; it needs its own language.
starting at $500/ delivery: 1 week
language and tone
what does your brand stand for? What are words it used, and words it does not?
+ colour palette and typography
from the full color guide for print, promo and web, to specifications on typeface style and size.
icons and images
guidelines for the types of images and icons that it should use
governance
built in compliance, guidance, regulatory and industry based rules regarding statements, claims or warranty
supporting material
when in doubt, how the ai will sort discrepancies out, guardrails and human-in-the-loop requirements
