marketing built around your business
not the other way around.
Fractional CMO and marketing strategy designed for businesses at any stage of growth.
strategy, ideas, execution
The marketing gap most growing businesses don't talk about.
There's a point most businesses reach where marketing stops being a side task and starts being the constraint. This is where most business owners connect. You have everything set up but marketing is not your forte or is being underserved, and its starting to show.
why it works:
with the growth of AI, proficient marketing professionals are able to provide companies significant results in less time.
fractional CMO
Senior marketing leadership integrated into your business on day 1.
Choose your commitment, based on the results you want or need.
This is the most comprehensive engagement and the one that produces the most sustained, compounding results.
Engagement:
minimum 1+ day per week, for 6+ months
strategic consultant
Senior-level experience and strategic thinking applied to a specific problem, on a timeline that works for your business.
Engagements range from a single strategy session to a multi-month project.
Engagement:
As needed
marketing advisor
For businesses that have a marketing team seeking a senior outside perspective on a regular basis. Useful during high-stakes decisions, before major launches, during leadership transitions, or to offer mentorship.
Available on a monthly advisory retainer or as-needed basis.
marketing audit
A focused assessment or audit. The output is a clear, prioritized picture of what is working, what is not, and what needs to change first. A useful starting point before committing to a larger engagement, and valuable as a standalone exercise for businesses that simply want to know where they stand.
Engagement:
Completed within 2 weeks.
true flexibility:
Modern businesses need modern solutions. Flexibility offers business owners what they need, when they need it with the expertise they want.
flexible engagement
Start with what you need right now. That might be an audit, a strategy project, or an ongoing fractional relationship. There's no minimum commitment designed to lock you in — the structure fits the work, not the other way around.
flexible scope
Some engagements are strategy only. Some include hands-on execution. Some are advisory — a senior perspective on your team's work. We define what done looks like at the start and adjust as the business evolves.
flexible scale
Business quieter? Scale back. Major launch coming? Scale up. The engagement model moves with your business rather than staying fixed to a contract written six months ago.
insights and strategy
Before strategy, before tactics, before a single dollar is spent: clarity. Let's get underneath the surface of what your business is, who your customer actually is, and what your marketing needs to accomplish. Most businesses skip this step, but this sets the foundation.
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Audit of existing marketing, messaging, and brand positioning
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Objective alignment between marketing, sales, and business goals
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Customer insight and decision-making analysis
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Identification of gaps, overlaps, and wasted spend
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Clear brief that everything downstream is built from
short and long term planning
A marketing strategy is not a calendar of campaigns. It is a set of deliberate choices about where to compete, how to position, and how to allocate resources for maximum return. Combined with an executable annual plan, it gives your team something to actually work from.
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Annual marketing strategy development
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Market positioning and competitive analysis
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Channel prioritization and budget allocation
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Campaign planning and messaging framework
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KPI setting and measurement structure
leadership and support
For businesses that need a senior marketing mind in the room on a sustained basis. This goes beyond strategy documents and includes active leadership of your marketing function, whether that means managing an internal team, directing external agencies, or building the marketing infrastructure from scratch.
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Fractional CMO engagement, retained or project-based
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Team leadership, coaching, and capability building
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Vendor and agency coordination and accountability
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Board and executive-level marketing counsel
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Cross-functional alignment with sales, product, and operations
brand development
Brand is not a logo. It is the set of associations your customer carries about your business, formed at every touchpoint whether you designed them intentionally or not. Brand strategy is the work of making those associations deliberate, consistent, and commercially useful.
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Brand positioning and architecture
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Messaging hierarchy and tone of voice
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Visual brand direction and identity (designed in-house, not briefed out)
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Brand guidelines and team alignment
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Brand extension and evolution planning
behavioral marketing
Standard marketing assumes customers make rational decisions. Behavioral economics proves they do not. Integrating behavioral insight into strategy and design produces measurably better outcomes because it works with how people actually think, not how we wish they did.
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Behavioral audit of existing marketing and customer journey
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Choice architecture and decision-making optimization
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Message framing and loss aversion-informed positioning
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Social proof and trust signal strategy
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Conversion-focused behavioral design across channels
ai-aligned marketing
AI allows us to do more with less. For businesses without a full design team, AI-assisted design tools have become genuinely useful.
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Alignment with GEO (Generative AI Optimization)
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Streamline Ad-Cost bidding
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Review of data and insights
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Structured website and campaign reviews
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Personalization and customization
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Market Overviews, competitive analysis, and Industry trend analysis
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Policy, regulatory updates, performance, and compliance updates and adherence.
services
My diverse background means I am a hands-on executor across everything from strategy and workflow to AI planning and design.
not just talk...
real results:
client 1:
Hired to provide full marketing structure and support, help a global company strengthen its international presence, lead the client's digital transformation, and build a marketing plan, budget, and strategy.
client 2:
Provided marketing leadership and strategic overview. Reduced agency and third-party marketing consultants' spend by 95%. Realigned and reduced the marketing budget to proven ROI initiatives, increasing visibility, brand recognition, and digital leads by over 65%.
client 3:
Ongoing consultancy for a local client. Our objective was to become a well-known local name, increase profit per transaction, and build loyalty. Used behavioral economics to redesign client engagements, increase communication, and build authority to increase sales and profitability.
how we work together:
Step 1: Discovery
We start with a candid conversation about where your business is, where it's going, and what's getting in the way. No intake forms, no junior account managers. Just a honest conversation about your goals.
Step 2: Strategy
Based on your goals, market, and audience, we develop a clear marketing strategy that reflects a pathway towards the goals we have set out.
Step 3: Execution and Leadership
Whether you need a fractional CMO or consultant, we agree to a defined project scope, and set regular check-ins to evaluate and remain aligned for as long as is needed.
why?
Imagine having the expertise you need in a budget that allows your company to grow. Its not too good to be true, its the reason fractional has been growing - it makes sense.
I am a multi-versatile marketing and design specialist with an uncanny curiosity for how and why we think the way we do. I bring over 25 years of marketing experience for large and small, local and worldwide businesses.
I have built my knowledge at schools such as Wharton, Harvard, the University of London, and continue to learn and adapt as the industry develops.
I would welcome the chance to work with you.
With over 25 years of international marketing, branding, and strategy expertise, I can help you align your business objectives, increase ai engagement and better align with your customers, while keeping you on budget.
Frequently Asked Questions
As budgets decline, this offers strategic advice and execution at a fraction of the cost.
Fractional services continue to grow each year as companies evolve.
