more science, less guessing
decoding consumer psychology to drive results.
it started with a simple
why?
I've been in marketing for over 20 years, and I always have been. curious about how people make decisions. Understanding the WHY and what makes people tick offers insights to utilize in your branding and marketing to save you time, effort, and money!
Behavioral economics helps guide our strategies to influence behavior, strengthen brands, and drive meaningful interaction.
designing solutions that deliver:
increase profit
We used habit stacking to grow the average consumer transaction amount. Through logic and social influence, we increased a seasonal service by 25% and changed a consumer pattern to make it more efficient and profitable for our client.
operational communications
Working with an international company, we overhauled their internal communications to foster stronger employee loyalty, training, and pride. Using primers, perception, and visuals, we enhanced the message and transformed the approach to training and communication.
change perception
We helped transform a modest cafe into an award-winning fine-dining establishment while preserving its customer base. The challenge of increasing prices and perception while preserving a loyal customer base. This was managed through consistent framing, pricing psychology, and human insights.
the art of human nature
Integrating consumer understanding to benefit design.
nudging
Small changes in design and user experience can greatly impact consumer behaviour.
We incorporate subtle yet effective behavioural nudges, such as clear call-to-action buttons, simplified decision-making processes, and personalized recommendations, to guide your customers toward the desired actions.
biases
All humans think with our own biases and can be limited by our subconscious (which makes more than 90% of our decisions). In addition, we also use heuristics to help us make decisions.
Once we understand this about people, we can strategize beyond these defaults to help change our customers' behaviour.
decision making
We all think we make decisions that are logical and well thought out, but what if that's not true?
Hint, it's not always true.
Understanding how we make decisions helps marketers craft better messages and guide our customers ' decisions through thoughtful design.
habits
James Clear calls it 'habit stacking' and if we want consumers to change their behaviour sometimes it can be suggesting a new habit.
I used this insight with an automotive shop to stack tire changes with oil changes. This increased sales/transactions during tire rotation season, created a new habit for customers that was easy to adopt. This also created a stronger relationship to their clients.
perception
Removing the $ symbol removes the connection to money from our mind.
While upgrading a restaurant's positioning, we removed the $ from the menu, which encouraged more sales overall and helped ease the pain of cost as the restaurant elevated their image.
behaviour
By understanding the hierarchy of information, the colour choice, contrast and language we can encourage specific behaviours. Our tendencies, the Goldilocks effect and social influence can direct behaviour.
This is used in website design, communications, social media and print materials to encourage customer behaviour.
One of the big lessons from behavioural economics is that we make decisions as a function of the environment that we're in.
— Dan Ariely
