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Customers won't be loyal if there is no benefit to being loyal, which is what we have trained them to believe.

"The single biggest problem in communication is the illusion that it has taken place" -George Bernard Shaw.

This month marks 10 YEARS of betting on myself and winning. Awedity has been my full-time gig for 10 years as of June 1. I try to show...

Smaller or start-up businesses often operate with limited resources, making the timing of executive hires critical. In the early stages, founders typically wear many hats, managing marketing, focusing on product development, business development, and sometimes even design. However, as the company grows, the needs often outpace a business owner's time, ability, and require some new expertise, also usually needing someone to come in and. establish systems and build a brand. The

Contracts are essential tools that define relationships, protect intellectual property, and ensure financial clarity in business negotiations.

Marketing is only part of the solution, consider how you can use behavioural economics and consumer insights to create loyalty and increase

When was the last time you tried to cancel a subscription or delete an app only to be met with an impossible-to-find button, endless “Are...