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I challenged myself to take a logo that's in the wild and give myself 10 minutes to create a new one.

When it comes to standing out in today’s crowded marketplace, having a sharp, creative edge is everything.

When we can all generate perfect videos, perfection ceases to be the goal or the signal of luxury, it's accessibile. It's lost its beauty.

AI Image Generators: The Hidden Costs You Might Not See AI image generators are improving every day. More platforms are offering these images, making them hard to ignore in our feeds and businesses. But what are the not-so-obvious costs of using them? If you ask most people, they’re confident they can tell an AI image from one designed by a graphic designer. Most don't view AI-generated images favorably. It’s tempting, isn’t it? One simple prompt, and you can have a logo, a p

When it comes to building a brand, your logo is like the face of your business. It’s the first thing people notice, the symbol that sticks in their minds, and the visual shorthand for everything you stand for. But here’s the million-dollar question (well, maybe not quite that much): how much does a logo cost? If you’ve ever wondered why logo prices vary so wildly, you’re in the right place. Let’s dive into the world of logo design cost and uncover what really drives those num

The power of perception for brands.

AI is not the enemy, it may actually be what brings humans together

There comes a time when most businesses will ask 'is it time for a logo redesign?'. Whether slowing sales, a changing demographic,...

A logo is more than just a visual mark—it’s a psychological tool

Why do we love nostalgia? Nostalgia makes us feel good; it's embedded in our memories and creates optimism.

Why do luxury brands do that others don't? Lets review the psychology of pricing luxury brands and how they use behavioural economics

Boring flyers suck, you need to stand out- when you spend money on advertising you cant skip spending money on an effective design

When we think of influential words we default to power words, words that make us sound like the experts but what if that is not the language

How much does a logo design cost? Okotoks and Calgary

Starting a business can feel exciting and overwhelming, but there are many fun things to look forward to, and a logo is one of them....