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Aside from a smaller budget, the allocation has shifted as well, which means a heavier workload on marketers already at capacity.

The fractional market is growing as a solution for small and mid-sized businesses worldwide, but why is Canada late to the table?

We've already seen more and more AI on our social platforms, making them less enjoyable and less welcoming, and pushing us all back to real-life connections.

Smaller or start-up businesses often operate with limited resources, making the timing of executive hires critical. In the early stages, founders typically wear many hats, managing marketing, focusing on product development, business development, and sometimes even design. However, as the company grows, the needs often outpace a business owner's time, ability, and require some new expertise, also usually needing someone to come in and. establish systems and build a brand. The