<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Awedity Creative Inc.]]></title><description><![CDATA[Compelling marketing, strategic branding and identity, behavioural economics and website design for growth-focused businesses.]]></description><link>https://www.awedity.com/thoughts</link><generator>RSS for Node</generator><lastBuildDate>Sun, 06 Sep 2026 17:44:29 GMT</lastBuildDate><atom:link href="https://www.awedity.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[What Is a Fractional CMO and What They Are Not]]></title><description><![CDATA[A fractional CMO is a senior marketing leader who works with a company on a part-time, contracted, or limited-scope basis. They bring executive-level thinking without joining the business as a full-time employee. ]]></description><link>https://www.awedity.com/post/what-is-a-fractional-cmo-and-what-they-are-not</link><guid isPermaLink="false">6a973604796715a5cd525ed2</guid><category><![CDATA[Marketing]]></category><pubDate>Tue, 01 Sep 2026 20:38:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/26eb74_f5ba345499984b0ab7ee78a9ae490713~mv2.png/v1/fit/w_740,h_526,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julie Boake</dc:creator></item><item><title><![CDATA[The hidden cost of AI Images and AI Logo Design]]></title><description><![CDATA[AI Image generators are getting better every day, and more and more platforms are offering images. It's getting harder to ignore them in our feeds and businesses. What are the not-so-obvious costs of using them? If you ask most people, they are confident that they can tell an AI image from one designed by a graphic designer, and most do not view it favorably. It's right there: one simple prompt, and you can have a logo, a poster graphic, or a social media post in seconds, so why not? And...]]></description><link>https://www.awedity.com/post/the-hidden-cost-of-ai-images-ai-logo-design</link><guid isPermaLink="false">6a8df3785a2a910e1d86ef53</guid><category><![CDATA[Graphic Design]]></category><category><![CDATA[Branding]]></category><pubDate>Wed, 26 Aug 2026 15:45:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/26eb74_8d6fe5c6c2b34296812debfc12549e33~mv2.png/v1/fit/w_680,h_502,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julie Boake</dc:creator></item><item><title><![CDATA[Understanding Logo Design Cost: What Influences Pricing?]]></title><description><![CDATA[When it comes to building a brand, your logo is like the face of your business. It’s the first thing people notice, the symbol that sticks in their minds, and the visual shorthand for everything you stand for. But here’s the million-dollar question (well, maybe not quite that much): how much does a logo cost? If you’ve ever wondered why logo prices vary so wildly, you’re in the right place. Let’s dive into the world of logo design cost and uncover what really drives those numbers. What...]]></description><link>https://www.awedity.com/post/understanding-logo-design-cost-what-influences-pricing</link><guid isPermaLink="false">6a860f4271e9d1f626c08968</guid><category><![CDATA[Graphic Design]]></category><category><![CDATA[Branding]]></category><pubDate>Thu, 20 Aug 2026 18:00:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/26eb74_7be2e58bd84e4b238fcea115a85fb8e4~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julie Boake</dc:creator></item><item><title><![CDATA[Are websites needed in an AI world?]]></title><description><![CDATA[AI is making it easier than ever to search and find what we are looking for on the internet, so where do websites still matter]]></description><link>https://www.awedity.com/post/do-i-even-need-a-website</link><guid isPermaLink="false">6a86108c360e55e6c702b715</guid><category><![CDATA[Website]]></category><category><![CDATA[AI]]></category><pubDate>Wed, 19 Aug 2026 20:53:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/26eb74_7ab5655d4d8c47119dc1447711a783f4~mv2.png/v1/fit/w_834,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julie Boake</dc:creator></item><item><title><![CDATA[What is a fractional CMO?]]></title><description><![CDATA[Working 'in-house', there is a partnership, but acting as an external contractor, there is a drive to succeed, and complacency does not creep up.]]></description><link>https://www.awedity.com/post/what-is-a-fractional-cmo</link><guid isPermaLink="false">6a786f8f7e238b0b8ae31caa</guid><category><![CDATA[Marketing]]></category><pubDate>Sun, 09 Aug 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/26eb74_1c063af2434b4bcc95b259c3c8e90af5~mv2.png/v1/fit/w_920,h_590,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julie Boake</dc:creator></item><item><title><![CDATA[Choose your marketing]]></title><description><![CDATA[Marketing has more options than it used to; more creative names and Ben &#38; Jerry's ice cream, and they all sound similar, and yet none of them seem to cover what you crave.]]></description><link>https://www.awedity.com/post/choose-your-marketing</link><guid isPermaLink="false">6a78716a421979b2d976e7b3</guid><category><![CDATA[Marketing]]></category><pubDate>Fri, 07 Aug 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/26eb74_9b3636466f4644c0a1e6e1e0c58037eb~mv2.png/v1/fit/w_994,h_586,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julie Boake</dc:creator></item><item><title><![CDATA[Fractional CMO or Agency?]]></title><description><![CDATA[But, with the changing design of business and the market, it may not be the best place for all businesses to start]]></description><link>https://www.awedity.com/post/fractional-cmo-or-agency</link><guid isPermaLink="false">6a7873902dc76a37da43c860</guid><category><![CDATA[Marketing]]></category><pubDate>Sun, 02 Aug 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/26eb74_14ca9aed8bb3495a9f159b6edf278b6e~mv2.png/v1/fit/w_998,h_558,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julie Boake</dc:creator></item><item><title><![CDATA[Jobs and Junk mail and the 90s]]></title><description><![CDATA[This morning, as I worked out and played a podcast, then as I 'doom scrolled,' I heard a couple of things that made me pause about where the world is going. The first thing I heard was Scott Galloway talking about how perceptions of AI are based on income: those who make over $200k per year have a different mindset and recognize AI as a tool for productivity, whereas those below that threshold view AI as a replacement.  (DOAC, with Scott Galloway) The reality is, when you make $200k/year, you...]]></description><link>https://www.awedity.com/post/jobs-and-junk-mail-and-the-90s</link><guid isPermaLink="false">6a09ef412fd8b3b696940f09</guid><category><![CDATA[People]]></category><pubDate>Sun, 17 May 2026 17:25:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/26eb74_cc5a6e5e6c2c4d2bb750a59f7bb714ac~mv2.png/v1/fit/w_730,h_912,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julie Boake</dc:creator></item><item><title><![CDATA[Conferences...]]></title><description><![CDATA[I attend 2-5 conferences a year and I was once asked what I get from them and I took pause. I mostly attend Marketing or Design focused conferences, with possibly one business related conference. And while, yes I have gotten business cards and given out some, its not typically why I go, more of a perk to meeting people face to face. It's also not the lanyards, though Ive been collecting those in my office as well. So when this business owner asked me why I attend conferences I gave a half...]]></description><link>https://www.awedity.com/post/conferences</link><guid isPermaLink="false">694574799e93a156638d0d01</guid><category><![CDATA[People]]></category><pubDate>Fri, 19 Dec 2025 20:03:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/26eb74_b0b8db019aef4065b61847953f518451~mv2.png/v1/fit/w_1000,h_676,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julie Boake</dc:creator></item><item><title><![CDATA[Consumer Loyalty]]></title><description><![CDATA[Customers won't be loyal if there is no benefit to being loyal, which is what we have trained them to believe. ]]></description><link>https://www.awedity.com/post/consumer-loyalty</link><guid isPermaLink="false">68d574272bd26b8965d77328</guid><category><![CDATA[Customer Service]]></category><category><![CDATA[Marketing]]></category><pubDate>Thu, 25 Sep 2025 17:25:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/26eb74_cb3988b55ca34ebcbcd4f89854597c3a~mv2.png/v1/fit/w_790,h_826,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julie Boake</dc:creator></item><item><title><![CDATA[Do websites still matter? ]]></title><description><![CDATA['Are websites dead?' This is a typical question I will get when people find out that one of my services is website design. We are all...]]></description><link>https://www.awedity.com/post/do-websites-still-matter</link><guid isPermaLink="false">688f67c7703020ba46e53ba3</guid><category><![CDATA[Website]]></category><category><![CDATA[SEO]]></category><pubDate>Sun, 03 Aug 2025 14:15:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/26eb74_bf54aa40125248038cdf21c9ff51c75c~mv2.jpg/v1/fit/w_878,h_506,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julie Boake</dc:creator></item><item><title><![CDATA[The fallacy of communication]]></title><description><![CDATA["The single biggest problem in communication is the illusion that it has taken place" -George Bernard Shaw.]]></description><link>https://www.awedity.com/post/the-fallacy-of-communication</link><guid isPermaLink="false">6876bb0283d668a97de7c0db</guid><category><![CDATA[Customer Service]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[People]]></category><pubDate>Tue, 15 Jul 2025 21:23:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/26eb74_21ced1f366184f55a48fefbb39d8f989~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julie Boake</dc:creator></item><item><title><![CDATA[What 10 years in business has taught me]]></title><description><![CDATA[This month marks 10 YEARS of betting on myself and winning. Awedity has been my full-time gig for 10 years as of June 1.  I try to show...]]></description><link>https://www.awedity.com/post/what-10-years-in-business-has-taught-me</link><guid isPermaLink="false">686300e2a535475640a48273</guid><category><![CDATA[People]]></category><category><![CDATA[Customer Service]]></category><category><![CDATA[Marketing]]></category><pubDate>Mon, 30 Jun 2025 21:30:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/26eb74_a72aaf993c6b434699a018ab55faf1ca~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julie Boake</dc:creator></item><item><title><![CDATA[Why hire a CMO?]]></title><description><![CDATA[Smaller or start-up businesses often operate with limited resources, making the timing of executive hires critical. In the early stages,...]]></description><link>https://www.awedity.com/post/why-hire-a-cmo</link><guid isPermaLink="false">6844422e7753b84dfa6b967f</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Customer Service]]></category><pubDate>Sat, 07 Jun 2025 14:07:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/26eb74_f4015833afa545eab60bb8be420ff33a~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julie Boake</dc:creator></item><item><title><![CDATA[Boosting Your Website SEO - Basics ]]></title><description><![CDATA[SEO: Search Engine Optimization - affecting your ranking on Google search. Most business owners contact me because they have heard...]]></description><link>https://www.awedity.com/post/boosting-your-website-seo-basics-starting-points</link><guid isPermaLink="false">6827a55d2b0463bceaa929bb</guid><category><![CDATA[SEO]]></category><category><![CDATA[Website]]></category><pubDate>Mon, 19 May 2025 00:53:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/26eb74_60029c14edcc4a02a5fdb6d3fbda471f~mv2.png/v1/fit/w_962,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julie Boake</dc:creator></item><item><title><![CDATA[The power of perception]]></title><description><![CDATA[The power of perception for brands.]]></description><link>https://www.awedity.com/post/the-power-of-perception</link><guid isPermaLink="false">681e13fdeac8155847d4c58a</guid><category><![CDATA[Branding]]></category><category><![CDATA[Marketing]]></category><pubDate>Fri, 09 May 2025 16:11:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/26eb74_c9acf06809594dd3b0f4c77694cc8d11~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julie Boake</dc:creator></item><item><title><![CDATA[Why contracts matter]]></title><description><![CDATA[Contracts are essential tools that define relationships, protect intellectual property, and ensure financial clarity in business negotiations.]]></description><link>https://www.awedity.com/post/why-contracts-matter</link><guid isPermaLink="false">680bda7f9e2e9d6190c65446</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Customer Service]]></category><category><![CDATA[Behavioural Insights]]></category><pubDate>Fri, 25 Apr 2025 19:05:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/26eb74_58166c2b2b2b44b4bc0135423f50bac6~mv2.png/v1/fit/w_714,h_890,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julie Boake</dc:creator></item><item><title><![CDATA[Luxury Brand Disruption]]></title><description><![CDATA[Luxury brands may be having a moment, but for those who know, you know why the story goes deeper.]]></description><link>https://www.awedity.com/post/luxury-brand-disruption</link><guid isPermaLink="false">67ffad1f75fa7138eeb45cbc</guid><category><![CDATA[Marketing]]></category><category><![CDATA[People]]></category><pubDate>Wed, 16 Apr 2025 15:07:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/26eb74_b9e58e7b7156474884e3b7e73d64bb74~mv2.png/v1/fit/w_978,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julie Boake</dc:creator></item><item><title><![CDATA[AI is not the enemy; you are ]]></title><description><![CDATA[AI is not the enemy, it may actually be what brings humans together]]></description><link>https://www.awedity.com/post/ai-is-not-the-enemy-you-are</link><guid isPermaLink="false">67f938eb9a3949b1b4cc14a3</guid><category><![CDATA[Graphic Design]]></category><category><![CDATA[Branding]]></category><category><![CDATA[People]]></category><pubDate>Fri, 11 Apr 2025 16:25:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/26eb74_4ef0195745ad4776830256722a0fd584~mv2.png/v1/fit/w_830,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julie Boake</dc:creator></item><item><title><![CDATA[What is an AI-Integrated website? ]]></title><description><![CDATA[building an ai-integrated website]]></description><link>https://www.awedity.com/post/what-is-an-ai-integrated-website</link><guid isPermaLink="false">67e165b83c375dc43baf44b2</guid><category><![CDATA[Website]]></category><category><![CDATA[SEO]]></category><pubDate>Mon, 24 Mar 2025 14:36:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/26eb74_9fdd578672024ed6b498aa21b7327681~mv2.jpg/v1/fit/w_978,h_957,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julie Boake</dc:creator></item></channel></rss>